Crafting a customer avatar (or ideal buyer persona) for your business is vital for the success of your products, marketing, and business overall. Many businesses jump right in without getting clear who they are selling to or how to reach them. An ideal customer avatar lets you define who your product is for and how to reach them more effectively with your marketing.

You customer avatar will be your ideal target customer and will help you be most effective in the following areas:

Product Creation

Before developing a product, you must know who it is for, and how it will help them overcome a certain problem or accomplish a certain desired result.

Content and Copywriting

When you get clear on who your ideal customer is, you can speak to them through your content and copywriting. Effective copy that sales identifies with your target audience’s struggles, dreams or aspirations, and then allows you to communicate the solution that your product brings for these unique problems. If you don’t know your avatar’s problems, how can you communicate if your product is going to solve it?

Marketing

As you go into both paid and free advertising, you can be a lot more effective by getting clear on your avatar. Who are they? What are their demographics? What marketing messages would they identify with? If you do not know and just try marketing without targeting the right individuals you will be spending a lot on advertising without receiving a favorable return on investment.

Pretty much every form of your marketing will become more effective as you get clear on your customer avatar.

To Poll or Not to Poll?

Some people will ask whether or not they need to poll their target customer and hear their concerns or problems before beginning on the customer avatar worksheet.

I say that this depends. If you are launching a brand new product to an unknown set of customers then, yes, I would poll first. Many entrepreneurs create a product on a hunch that completely flops because the necessary research was not spent at the beginning. Polling can definitely help with your research.

If you have an existing group of customers that you have been interacting with and selling too for extended periods of time, then polling is not necessarily needed.

A very successful entrepreneurial friend of mine has thousands of established customers. He never polls them. He simply uses the 3 Question Technique, for creating products. Anytime his customers ask him a question 3 times, and it is something he is knowledgeable on, he creates a product for them. This has turned out to work very well for him.

What questions have your customers voiced to you? What problems have they expressed, and what solutions are they looking for? If you have had direct correspondence with your customer, and you know they are looking for something then create it…

…but it is still good to create a customer avatar, because it clearly communicates your customer’s unique problems, the solutions they are looking for, their pain points, and their biggest objections to buying. Regardless of how well you know your customer, getting clear on these points before creating and marketing a new product will help you be much more effective, much faster.

So here are the 5 Elements of a Crafting and Effective Customer Avatar:

Goals and Values

What are your customer’s aspirations, goals, dreams, and values? What is they are trying to attain? This is very important to get clear on for the product development, copyrighting, and marketing.

Sources of Information

What types of information do they read? Where do they go online? This is vital to know where to advertise.

Demographics

This will help your customer come to life, and put a picture in your head of who you are creating the product for, who you are speaking to in your copywriting, emails, podcasts, social media posts, blogs posts, etc. By writing a quote that they would identify with, you are getting “inside of their head”, and speaking to them in a way that they would think.

Challenges and Pain Points

This is vital for your product development and marketing. If you are unclear on the problem, you cannot develop a product with the right solution. Once clear of the problems that you are trying to solve for your target market carry this into your marketing and copywriting to relate and identify with your future customer’s unique problems.

Objections and roles in the purchase process

Is your target customer the decision maker in the buying process or not? If not, how are you going to get to the decision maker? What sort of hesitations or objections is your target customer going to need addressed or solved before purchasing? Once you are clear on these things then you can craft your marketing where it proactively addresses these obstacles and solves them in the mind of your avatar, which then clears the path to the sell.

Is your target customer the decision maker in the buying process or not? If not, how are you going to get to the decision maker? What sort of hesitations or objections is your target customer going to need addressed or solved before purchasing? Once you are clear on these things then you can craft your marketing where it proactively addresses these obstacles and solves them in the mind of your avatar, which then clears the path to the sell.

Example of one of our recent customer Avatar worksheets:[/fusion_text][fusion_text]

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